That's hard to say. Part of it has to do with the video game industry right now. There aren't a lot of games that offer the type of gaming experience Minecraft offers. The First Person Shooter genre is completely over-saturated right now and most video games are geared toward this "hard core" crowd of gamers. Minecraft offers a different experience, so players can build things, work together and the only limit is your creativity. Seriously. People have built actual computers and calculators in Minecraft... you could build whatever you want with enough time and ingenuity.
Another part of what makes Minecraft so popular is the great community surrounding the game and the Mods, Texture Packs and various other aspects of the game that let you customize the game and add a lot to how it's played.
Overall, Minecraft is a great indie game that has limitless potential and loads of replay and fun.
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